So you developed a website and you really got into the construction of it, and then you launched yourself in SEO. For someone new to web design, it can be very confusing to know what SEO is and how web design affects it.
What is the influence of web design on SEO? Good SEO requires that someone plans their website in such a way that it is indexed by the search engine. This is no different than counting people with a visual impairment or disability. You need to plan your website based on SEO and make sure it follows certain Google rules.
In this article we will talk about some simple things you can do when designing a website. Whether you’re building it for your business or selling it to a customer, there are a number of things we recommend. By following our advice, you can avoid headaches later and optimize your website search engine.
Why web design affects search engine optimization
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The design of the website is directly related to SEO because it uses the way the web works. When you develop a website, you use a markup language. Understanding some basic rules will help prevent abuse of language.
Unlike normal HTML and CSS, SEO is done directly for search engines and robots. This is a process that helps search engines determine the type of content on your website. In this way SEO goes hand in hand with the HTML and CSS code you use for your website.
The better you code your website, the greater the chance that it will be ranked correctly in the search engines. Using bad codes, though not fatal, can cost you valuable design SEO juice. It’s a formula only Google and other search engines know how to put you at the top of their rankings.
Most of these formulas are completely hidden from the public, so that people cannot modify their page in a way that is not suitable for the search engine.
Now that you understand why web design affects SEO, let’s talk about some SEO rules. This is a set of very simple guidelines for writing your content that will help you get a better ranking in Google than you think.
TIP 1: Writing for humans, not for robots
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SEO is mainly a language that focuses on search engines and things that normal people don’t read, with the exception of meta-information that people read. However, it is not uncommon for people to think that things like keyword filling or golden section keywords make sense.
When the web was brand new, it didn’t take long for people to realize what it took to reach the top of the search engine.
A good rule of thumb is to ignore these deeds and write content for mankind. Don’t try to satisfy the robots looking for your website, but the person reading it.
This simple thing is one of the most important things people forget. We see things like this all the time, look at Yoast, SEOPress or even RankMath. These programs have a validation technique with which you can make your position higher by giving you a score, the problem is that this score is wrong.
I followed these methods for a while, using their algorithm to make my message what they wanted, and you know what I got out of it? Nothing, my poles can barely get up, they were crap.
So when you write, make sure you write for the right reasons.
TIP 2: One H1 mark per page and no more than
If you don’t know what an H1 tag is, it’s a tag that tells Google and other search engines the relevance of your page without going into too much detail. Each H tag is numbered from 1 to 6. 1 is the most important and 6 is much less important, but still in the lead.
In the past, people filled their pages with H1 tags and ranked them higher. Since then, Google has improved the process and it no longer works. In fact, I recommend that you use the following for your labels.
- H1 = Title of the page or subject of the homepage
- H2 = significant subdivision or additional point, but not as significant as H1
- H3 = a real subtitle that helps explain the information, but is not as important as H2.
- H4 = Not bad or not important at all.
- H5-H6 = Used only for title-rich subjects and only for playback.
TIP 3: Make sure that your first and second sentences really put the reader in.
Some people will use very generic first and second sentences. I suggest you talk to the reader as if he were sitting in front of you.
If you say something again when I’m in your situation and I don’t know what to do, the reader will feel like talking to a friend and writing for a robot.
In any case, it won’t make much difference, because most readers are bored when searching for information online. So you can distinguish yourself by being friendly or eccentric. The key, as we said before, is to write as a human being, not as a robot.
TIP 4: Everything you knew about school grammar you can forget.
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Yeah, it’s a little long, but it’s true. What you learned at school, or what helped you develop your writing skills, teaches you to think that the internet doesn’t even think about it.
People on the site don’t have time to read long paragraphs and things that are difficult to scan. And that’s why most paragraphs on the web are no longer than two sentences, and many of them are just one sentence if they are long.
You will also want to use more photos, graphs and tables to attract the reader’s attention. Write for scanning and less for reading, and you’ll do well.
TIP 5: Call the pages as soon as possible on
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Even if it’s not as important as some people think, you have to make your pages fast. Google has made it one of the most important things anyone can work on.
While this does not directly affect the design of the site, a good design can help to speed up the loading of your site. With good design habits you can make your website faster than most websites. If you want to understand what a speed test is, read our article.
The sooner you upload a page, the faster someone sees it and interacts with it. This is one of the reasons why a person with a fast page will in most cases be ranked higher than a person with a longer page.
It should be noted that most of these elements are theoretical developments and, according to Mr Backlinko, practically irrelevant. So follow this advice with a grain of salt, but I advise you to take a breather to make sure your site charges quickly.
TIP 6: Do your own research
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Pages containing searches of your own will rank much higher than you would expect. People search the internet and if they find it, they can take you to the top.
When you think about it, people refer to things like tables, graphs, statistics and so on. They rarely refer to content, but they can, it depends on how well that content is written.
This is one of the reasons why some people spend days, even weeks, writing a large, full-fledged article and then publish it. They hope that this article will become a source to which others can refer.
One thing that can go beyond that is if someone does excellent research and includes it in his or her article. So, if you can do your own research, it’ll help you.
TIP 7: Trying to limit the number of photos and use video
Archive photos are used by everyone. A lot of people try to avoid them if they can.
When writing an article, I advise you to take your own photos or use stock photos that are available free of charge. If you can take pictures yourself, take them yourself.
This has less to do with web design, but is part of it. Using good photos helps people stay longer on your site and makes it more useful.
With that advice, I wanted to give another advice that made sense to me. Some people don’t believe in reading, we all know this friend.
While you may try not to focus on them, you should still include elements such as videos and images to help them process the information. Videos have been shown to increase the waiting time on the page, allowing your Google ranking to skyrocket.
So make sure you use as many formats as possible when working on your SEO pages so that your content reaches everyone and not just those who want to read it.
A lot of this has nothing to do with what my SEO program tells me? Indeed, while these programs have good intentions, most SEO experts do not use them to rank their sites. If the goal of optimization is to improve the ranking of your pages, you may need to stick to the basics and no longer rely on letters and numbers.
You’re saying the SEO analysis software is bad? Well, not bad, but let’s just say no one knows how Google ranks its sites. In addition, the above recommendations are vague ideas that people have collected through trial and error. If anyone other than Google says they have a secret formula for classifying your messages or pages, they don’t have one.
What is the best SEO tool on the market? Here we prefer SEOPress and RankMath as the two tools we have installed on our sites and on our clients’ sites. These two tools are very useful to help you with SEO.
I hope you enjoyed this article on SEO and that it will help you to improve your site’s ranking. I have tried to bring these boards in line with what I have learned in many programs, such as B. Income School and others.
If you want to learn how to rank yourself better online, I think the Income School is a must, because it has yielded some of the best results for me. As a disclaimer I’m part of their program, but I’m only telling you this because their program works.
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