Are you planning to create an online store with a budget? Fortunately, there is a way to reduce costs to zero, and the name of this method is Instagram. By following this step-by-step guide, written by the experts of the Freepps website, you can create your own online store for free in this very popular image exchange network.
According to the statement, more than 70 percent of U.S. companies use Instagram, while more than 200 million users visit at least one profile sold every day. Read on to find out what Instagram Shop is, how it can affect your e-commerce project and how you can create it for free.
What is the Instagram Online Store?
Instagram Shop Preview makes product selection and order processing easy.
Instagram Shop is a feature that allows you to synchronize your Insta profile with the external product catalog. Then you can use it to promote your products through Instagram Explore, History, Store tab and regular news. It is also an excellent cross-promotion terrain.
The product page on Instagram can provide users with complete information about any product, including
- Real pictures;
- Actual product name ;
- Detailed or concise description ;
- The price tag;
- Similar objects;
- Links to your shopping site or other sources.
Advantages of the Instagram workshop
What makes Instagram an electronic shopping mall? More importantly, it’s a way to reduce online noise and allow users to visit your store without leaving the social network. By reducing these frictions, you can increase conversion rates and build a closer relationship with your customers. Finally, your tagged messages will be available to the target group in Shopping Explore. This will lead to greater engagement and better coverage of customers with strong purchasing intentions. So for that too you would need to acquire Instagram followers too, so make sure for that.
Steps to starting Instagram operation
Step 1 – Storage options
To open the Instagram Shop, you must create a Facebook Shop account to synchronize your product information with the Instagram Shop. There are two ways to do it:
- Offline Shop on Facebook – You can create a product list with the product description on your company page on Facebook. It also allows you to manage orders and process payments directly. This is an option if you don’t have an e-commerce website yet.
Example of the first page of the administration section of the Facebook store.
- Synchronous e-commerce website – Shopify allows you to link a directory on your website to your Facebook account and eliminates the need to manually create advertisements. Create a Shopify store (for free), sync it with your store or Facebook company account and link it to your Instagram company account. You are now ready to set up your new Instagram store!
Show sales channels on the home page.
Step 2 – Meeting the requirements of
You must ensure that the goods you sell meet the requirements and that your company complies with the requirements of Instagram’s trade policy. Then make sure the feature is available in your country and update it with the latest version of the application. If you see the shopping symbols on the poles, please continue.
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To continue, you must also have an Instagram company account. You can create it from scratch or convert your payment account to a business account. To do this, go to the Instagram application settings, click Switch to Business Account and then click Enterprise. Then go to the Account Settings menu and link your Facebook page to the Linked Accounts option.
Step 3 – Catalogue creation
Now add the products to your Shopify site, link them to your Facebook page and add a Facebook catalogue to make the products available on Shopify. Go to the Products section, highlight all items in the list, click Promotions and make the products available. This step is quite simple, but you can watch the tutorials on YouTube if you have any problems.
Step 4 – Definition of the distribution channel
Then you need to make your Instagram Store page visible for your Shopify account. Click on the plus icon next to the distribution channels on the dashboard and select Instagram from the context menu. Synchronize platforms with your references and move on.
Step 5 – Account verification
You should take a break at this point as it may take up to a few working days to verify your account. Use this checklist to make sure you’ve done everything right:
- You have an Instagram Company Profile (Step 2) ;
- You have synchronized it with your company page on Facebook (step 2) ;
- You have linked your Facebook account to the Shopify Store page (step 3) ;
- You have synchronized the Shopify product list with your Facebook account (step 3) ;
- You have synchronized the Shopify store with your Instagram company account (step 4).
When everything is ready, you will have to wait for the application to show you a message telling you to start labeling products on Instagram. As soon as you receive them, you can add product labels to all the photos and stories in your profile. They’ll also be visible on the Explore channel. However, two final steps still need to be taken.
Step 6 – Choosing the right shop on Facebook
When you receive the notification, you need to confirm the Facebook page in order to properly log in to Instagram. Go to Storage Options, search for Business Settings and click Buy. Select Facebook Shop from the list (if you have more than one) and you will see that all your Shopify products are synchronized on all 3 platforms.
Step 7 – Product identification
Now that all the preparation stages have been completed, you can unlock the true potential of the Instagram Shop function. Follow the simple instructions below to highlight your products in news and articles.
- Start creating a new job;
- Click on the Product Tag button under the title field and select the product that matches the message;
- You can now add and place hashtags and signatures. The user sees the product label with the price.
You can add up to 5 tags to a single message/item or up to 20 tags to messages with multiple images. Create at least one message for the Store ribbon to unlock the Store tab in your profile. Congratulations! You now have a real Instagram store with all the features available for free.
It’s time to grow up!
Although it takes time to set up a business properly, the end result is definitely worth it. Now you can create an efficient online shop for free and start earning money right away. However, the Freepps.top team recommends that you investigate the most popular online marketing strategies to make your Instagram business account work faster. Instagram is a platform for everyone, so the best advice for you right now – get started!
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